Solution at a Glance

TicTacTi is our platform which uses image recognition (using standard Flash!) in order to insert In Game Advertising (IGA), enabling game publishers and developers to monetize their assets without the need of additional development or the use of additional Software Development Kit (SDK). We are the only company to use this type of technology. The company offers several categories of in-game ads: product placement, rich media, branded campaigns, pre/post/mid roll, contextual and leads.

Customer’s Challenges

TicTacTi’s customers challenges includes 3 main segments: In Game (currently on line casual games), In widgets (the 1st ever games widgets platform) and In Video advertising (all platforms/players/operating systems)

Our Offering

TicTacTi is offering unique flash based advertising platform that is in the forefront of the market, both for In Video Advertising and In Games Advertising, intrusive and non intrusive ads based on an overlay technology. By learning the market needs TicTacTi has decided to launch its new bundled widgets of content and advertisement.

Business Benefits for the Customers

Widgets: an immediate revenue channel for publishers, IGA: TicTacTi’s in the only non intrusive solution for In Game based on image recognition, IVA: one platform 3 solution, all types of IAB standard ad units and non standard, product placement and live event product placement (beta).

Company References & Strategic Partners

TicTacTi was established in Feb 2007. The company launched our in Video and in Game platform (PCT) in Feb 2008 and since then we are empowering more than 20 companies (advertisers and publishers) Microsoft, AOL, Right Media, Double Click, Oberon media and more. TicTacTi main focus is on the IGA technology which powering the widgets platform. The company is backed by private investors from the online industry (publishers and advertisers)